Developing an Effective Marketing Strategy

Marketing has always been the Achilles heel of most authors. For a new author, it can become really confusing to choose between the different types of marketing and PR avenues. The options by themselves are endless - public relations, blog tours, social media, displays, flyers, ads in newspapers, speaking events,

Book Marketing Strategies for Indian Authors

The first step towards putting your book out in the Indian book market is to understand it better. Book marketing has changed drastically over the decades, mostly for the better. 20 years ago, the only Indian authors you would probably have heard of would have been Ruskin Bond, Shobhaa De,