We love to support various aspects of promoting & marketing a book. Blogger outreach / review program & Social Media marketing essentially form the backbone for all our campaigns. And here’s how we make it work.

Book Review program : 

  • We create a Sign up campaign for the book with number of review copies & available formats – Paperback / E book / PDFs for the book. Typical campaign duration being 15, 30, 45, 60 or 90 days.
  • We do a basic screening process to shortlist the bloggers who show interest to review the book.
  • The bloggers take 7 to 14 days to read the book & post their reviews on platforms like Blogs, Goodreads, Amazon / Flipkart & their personal social profiles.
  • We do 2 to 3 follow ups for the review, however we do encounter 5 – 10% dropouts from the final list and therefore keep a buffer in the initial list only.
  • A completion report with promised number of link & other deliverable are sent at the end of campaign.
  • Option 1: DIY – Do it yourself 
  • Blog links of selected bloggers are sent for approval.
  • Contact details (postal address / email) of selected bloggers are sent for distributing the review copies.
  • The cost & logistics of distributing review copies and their couriers are borne by -Author/Publisher/Agent.
  • Option 2 : WDI – We do it
  • Only for verified purchase reviews, we send gift vouchers to selected reviewers to buy the books.

What more can you expect from the campaign ? 

  • In addition to all the promised review links by the blogger,  there will be a featured review of the book & an exclusive author interview on the website – by one of our regular contributors or editors.
  • We organise live author chats, quizzes, contests & giveaways on our social profiles almost every week. Authors can select their favorite social media platform and we can facilitate a engaging social media activity with our readers anytime during the campaign.
  • We design banners & creatives for the campaign including a few quotes from the book or from reviews & mentions to increase the visibility & reach for the book & author.
  • The relevant posts are also boosted on our Facebook fan page to maximise the reach.
  • We also volunteer in spreading the word about the launches & reading events for your book.

What you cannot expect the campaign to do ? 

  • We DO NOT guarantee positive reviews & this program needs to be looked as a marketing campaign to generate more online visibility for the book & direct interaction between readers & authors.
  • No blogger will be influenced to give a positive review on any platform as we only insist on sharing ‘Honest’ feedback & experiences about the book.
  • We do not share any media mentions & posts related to offers / discount for the book.

And the most important intention here is to spread the LOVE FOR READING ! 

So are you interested ? [button link=”http://writersmelon.com/contact/” color=”#e41616″]CONTACT US[/button]  for more details.